Podcasts have been gaining a lot of popularity in the last few years. In the old days podcasting was known as audio blogging. Audio blogging can be traced back to the 1980s. With increasing popularity of IPods in the early 21st century, British Journalist use the term podcast for the first time in 2004. Podcasts are basically in audio form however you still need a visual cover in order to showcase your podcasts. Podcasts are audio files that can be listened to in real-time or as recordings. Keeping in view the popularity of podcasts, many businesses have also started posting their podcasts. Podcasts help generate a lot of positive word of mouth for the business. As podcasts are all in audio format, the first thing that people see about a podcast is its cover image.
A dull and shady cover image isn’t going to generate as much interest in the podcast as compared to a high quality and attractive cover image. Businesses need to attract users to their podcasts as it can help the business in many different ways and one of the most effective ways to attract users to your podcast is through an outstanding podcast cover image. The benefits that businesses can get from high quality podcast cover image include;
Increased Traffic Generation
The content of the podcast might be the most important thing however the cover image is also very important. The content can only generate traffic through word of mouth as people would first have to sit through the podcast to understand it true worth whereas the cover image can be seen even before listening to a second of the podcast. An amazing cover image will help generate a lot of traffic to podcast and eventually to your business website.
Emotional Attachment
Even though a podcast is a one way media, listeners can develop emotional attachment with the podcasters. This is great for businesses as emotional attachment with a certain brand can be easily translated into high levels of profit.
Alternative To Video
Everyone wants to get their opinions heard but not everyone is comfortable with showing their face on video. Podcasts offer a great alternative to such people. They can still talk about how they feel about a certain situation or a person without having to show their image. An amazing design on the cover image of the podcast can be considered equally important as a thumbnail on a video.
Podcasts Are Easy To Record
One of the best things about podcasts is that they are very easy to create. You don’t need any fancy cameras or tools in order to complete your podcast. All you need is a couple of microphones and an audio editing software that can be used for the finishing touches.
How Can Businesses Enjoy These Benefits
We have already established that podcast cover images are important. You can have any relevant picture on the cover but as long as the cover image isn’t attractive it will not help in generating traffic. This is why it is crucial to hire a graphic designer that can help you come up with the best cover image for your podcast. Flashy Designer is one of the very few graphic designing brands out there that offer unlimited design request for only $ 375 per month. So if you are not satisfied with the design on the cover image you can keep submitting a new request until you get the cover that you are looking for.
